This is not a program for "Sports Fans." At Manhattanville College we have a vested interest in the sports industry. Of course we have our favorite teams and sports, but that is a conversation for sports radio. This is about sports business and creating the next wave of leaders for the sports business industry. Sports is a growing and thriving $600 billion annual business that touches everyone to some degree; it is also a highly competitive field—the Manhattanville Sport Business and Entertainment Management program tackles all of the pertinent areas of the sports business, and just as important, our professors and administrators have the network and contacts to make your sports business career happen or grow.
Master's in Sport Business and Entertainment Management
Manhattanville’s Master of Science in Sport Business and Entertainment Management program is the only fully accredited degree of its kind in the Westchester/Fairfield County (CT) area. The program is designed to give ambitious professionals the knowledge, experience, and networking opportunities required to assume a challenging role in sport management.
The sport management industry is a competitive field that demands a high-level of professional skill and industry-specific knowledge. Getting your foot in the door is especially challenging without a strong network of connections. You can gain the edge needed to break into the field with our Master’s in Sport Business and Entertainment Management program.
In our sport business and entertainment management program you’ll be learning from the experts. Our outstanding adjunct faculty roster includes veterans from all areas of the sports industry. This goes with our belief that education is important and making connections is paramount!
The foundational core courses of the curriculum focus on business principles relating to finance, marketing, communications, and strategy within the world of sports and entertainment. Students have the option to pursue one of two concentrations in either sport business or entertainment management.
Classes are offered year-round in the fall, spring, and summer semesters with both weekday and evening courses available. Please note that core courses are not offered during the summer semester. The program consists of 36-credit hours and coursework culminates in a Capstone Research Project.
Sport Business and Entertainment Management Internships
The program includes a mandatory internship to assist students in preparing for middle and upper level positions within a variety of markets, including but not limited to: professional sport, intercollegiate athletics, and amateur and youth athletic organizations.
There are ample opportunities in the area of Westchester, Fairfield County, and the greater New York City area. Our management team is available to help students facilitate the process of finding an internship. If a current student already has professional experience within sports and entertainment management, that may take the place of the internship requirement.
Sport Management Networking Opportunities
In addition to our faculty being experienced in the field, the board of advisors of this program is made up of veteran employees of industry giants such as ABC Sports, the NY Knicks, USA Boxing, CBS Sports, and more.
This extensive network of industry leaders, professionals, and peers uniquely positions our students to build connections that can jumpstart exciting careers in the competitive field of sports business management. What’s more, we also regularly bring renowned guest speakers to campus.
On top of these networking opportunities, students have access to a vast network of industry professionals through our alumni, the connections available in nearby New York City, and even fellow students.
In our current student body, 30% of students are already working within the sports management industry, 30% are using this degree to propel a career change, and 40% are recent undergraduates. Students come from many prestigious undergraduate institutions including Harvard, BC, North Carolina, Bates, Fairfield College, and Manhattanville College.
Careers in Sport Management and Entertainment Management
The sports industry is a $600 billion annual business impacting nearly every member of our society. As a result, careers in this field are extremely competitive. The master’s program at Manhattanville prepares graduates to secure middle and upper level employment in a wide array of positions within the industry.
Possible positions include sports administrator, corporate sponsorship director, head coach, agent, general manager, sports marketer, and other executive level roles. Our alumni hold jobs with the New York Yankees, Mets, Rangers, Jets, Giants, Islanders, the Olympic Games, and more. They also work at various venues and with a myriad of associations and agencies.
M.S. in Sport Business and Entertainment Management Established: 2006 and relaunching spring 2018. See this link for program and concentration requirements.
MSBEM Program (students take seven core classes for 21 credits) MSBM5001 Dynamics Of Sports Business
Dynamics of Sports Business
Explores the modern sports era and establishes the foundation for the multi-billion dollar industry of today. Discusses some of the compelling socioeconomic, industrial, and technological movements that have contributed to the success of sports entertainment. Examines the factors that gave sport legitimacy and financial stability. Discusses the humble beginnings of professional, collegiate and Olympic sports cherished today. Examines the industry146s evolution through inventions and how these developments shaped the industry. Explores the mechanism of sponsorship and marketing through sport. Explores and analyzes the onset of free agency and the rise of the industry146s revenue generating sources. Discusses the management theories that apply to the industry and the current business and social issues it faces. Emphasizes the managerial and business skills required to operate successfully as a business leader in this.
OR MSBEM 5XXX - Dynamics of Entertainment Business MSBM5003 Economic & Financial Aspects Of Sport Management
Economic & Financial Aspects of Sport Management
Examines the economic and financial environment in which the sport industry operates, with emphasis on pricing, supply and demand factors, and taxes. Identifies key stakeholders and their various interests in the financial success of sport operations and organizations. Explores sources of funding and revenue production, including sponsorships, in the face of competition. Examines how to analyze, control and evaluate financial performance; apply sound financial management principles and practices; and prepare, analyze and use budgets and financial reports. Emphasizes the application of basic managerial decision-making to financial issues.
OR MSBEM 5XXX - Economics and Finance in Entertainment MSBM5004 Sport Marketing
Provides the sport business manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for professional and collegiate settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs. The components of the course include developing products, utilizing sponsorships, special events, fund raising, public relations, promotions, and utilizing radio and television networking.
(All concentrations) MSBM5005 Legal And Ethical Considerations In Sports
Legal and Ethical Considerations in Sports
Provides an understanding of the laws and legal concepts governing the sports industry, and how they apply to the sports managers role. Focuses on legal and ethical issues related to legislation, drug testing, employment law, negligence and liability, as well as intellectual and property rights. Addresses licenses and contracts related to players, teams, merchandising, services, sponsorships and facilities. Applies ethical theories to sports operations and decision-making, and uses case studies to reinforce the value of adhering to sound ethical principles in addressing business problems.
OR MSBEM 5XXX - Law and Ethics in Entertainment MSBM5007 Facility And Event Management
Facility and Event Management
Analyzes the management process involved in the designing and managing of a sport facility as well as the skills and processes associated with administering a sport event whether it be participant- centered (e.g., road race, youth tennis tournament) or spectator-centered (e.g., college football game, basketball game, professional golf tournament).
(Core for Sport, Elective for Entertainment concentration) MSBM5017 Sport Communications
This course will feature a comprehensive look at sport communications from many perspectives in a fun and interactive environment. There will be lectures, group discussions, challenging exercises and insightful speakers who work at the top level of the sports world. Ultimately, this course will provide students with an awareness of the profession, its role in the industry and an examination of the skills it takes to succeed.
MSBEM 5XXX - Strategic Business Management for Sport and Entertainment (All concentrations) MSBEM 5XXX - Leadership and Organizational Behavior in Sport and Entertainment (All concentrations) MSBEM 5XXX - Managing Innovation in a Changing Business Environment (All concentrations)
Sport Business concentration Electives (students select four courses for 12 credits) MSBM5011 Sport Business & Technology In The Global Market
Sport Business & Technology in the Global Market
This course will focus on developing a working knowledge of the expanding role of technology in the increasingly global business of sport. Students will acquire understanding of ecommerce, networks, communications and new media technology products, services, and infrastructure, and their growing relevance in the development of the business of sport. Emphasis will be placed on the development of technology to enhance and support sport business strategy for local, national and international markets.
This foundation course will trace the development of Sports Psychology, from the days when utilizing a Psychologist was taboo in the macho world of sports, to today, when virtually every Major League sports franchise, every Division 1 university, and most "World Class" and Olympic-level amateur athletes utilize Sports Psychologists. It will examine the various functions that Sports Psychologists fulfill and will also explore the various settings/contexts in which Sports Psychologists work. Career opportunities available, as well as necessary training required for becoming a Sports Psychologist will also be discussed. Some of the functions performed by Sports Psychologists that will be examined are: Testing and Evaluation; Performance Enhancement; Counseling/Psychotherapy; and Research.
This course aides future sports business professionals to have a greater understanding of the business drivers and tools used in sports organizations (specifically within baseball) and the way in which decisions are made. Baseball analytics encompasses business analytics employed in sales and marketing, as well as baseball operations and on-field analytics, including new technologies used to solve real world problems. Explores all aspects of the $6.5 billion industry of Major League Baseball (MLB). Discusses MLB's business model and compares it to that of other professional sports. Examines the economic value associated with winning and losing teams and its implication on the dollar value of players. Discusses the implications of free agency, the amateur draft, sourcing of international players, and the player development system, on a team's business operations and finances. Examines the marketing of a baseball team, from promotional strategies to put fans in seats, to longer-term brand building initiatives. Explores contemporary issues such as, the internet resale of tickets and team-owned regional sports networks and their impact on the sport.
This course is designed to provide the sports business manager with an overview of the importance of sports content in the sports industry. Course content focuses on developing basic knowledge and understanding of sports content, the distribution models from broadcast to mobile phones, and the different revenue business plans out there to support licensing the content. Attention is given to the history of sports content distribution. The components of the course include developing content, utilizing sponsorships, barter deal, and rights management.
The object of this class is to teach the basics of sport journalism: writing, editing, broadcasting, photography, internet, books and digital. Each student will be given assignments in all facets of sports journalism. They will be asked to write game stories, features, columns, and magazine-style articles. They also will self-edit their stories and edit the work of others, both fellow students and professionals. They will be taught about the use of agate. There also will be broadcasting assignments, a class devoted to photojournalism, and a class dealing with the role of publicists. Guest speakers will be invited to discuss these various areas.
This course will serve to deepen the student146s understanding of current issues facing leaders in sports organizations. The content of the course will build on many elements of the core curriculum and place them in the context of today146s challenges. The focus will be on where the sports business (and market) is today, and where it is headed. The course will include an individual project. The format of the class meetings will be a combination of lecture, discussion and include guest speakers or panels to enrich the discussion. Examples of the topics we will cover include: -The emerging role of analytics in sports management; -The impact of the economy on sports businesses; -The evolving demands of corporate sponsors; -The changing face of the sports fan and consumer; -Marketing the star athlete -- from the perspective of the athlete, team and league; -The role of new media in sports; -The total fan experience -- the role of in-game entertainment and presentation; -The search for entry level positions in sports management.
This course will introduce students to the role agents play in the life of professional athletes including contract negotiations, interaction with player unions, financial and tax professionals, media interaction, athlete marketing, business and post career planning and day to day operations. In addition, familiarize students with the collective bargaining agreements and relevant governing rules and organizations as well as the NCAA. Introduce students to the day to day responsibilities of the Sports Agent and discuss the barriers of entry into this industry and how students can get into the sports industry. This class will feature some exciting guess lecturers including major league baseball front office executives, marketing professionals, broadcast professionals, union officials and more, depending on availability.
MSBEM 5028 – Sports Entrepreneurship MSBM5029 International Sports Management
International Sports Management
Examines some of the particular issues that surround sports leagues and events that are specific to the international sports industry. Identify prominent foreign sports leagues and the concepts applied in managing these leagues discuss some of the principles that are applicable to the United States professional leagues. Discuss major international sporting events, and discuss some of the particular issues that are faced and analyze the strategies employed previously. Differences in media, fan tastes and marketing initiatives will be a focus. Explore the impact of the international economy on sports throughout the world.
MSBEM 5099 – Strategic Negotiations in Sport MSBEM 5100 - Social Media for the Sport and Entertainment Industry MSBEM 5200 - Sports, Television and Media MSBEM 5XXX - Special Topics in Sport Business and Entertainment Management
Entertainment Management concentration Electives (students select four courses for 12 credits) MSBEM 5100 - Social Media for the Sport and Entertainment Industry MSBEM 5200 - Sports, Television and Media MSBEM 5XXX - Data Analysis for Business MSBEM 5XXX - Music Business and the Digital Marketplace MSBEM 5XXX - Agents, Personal Managers & Talent Representations MSBEM 5XXX - Special Topics in Sport Business and Entertainment Management
Capstone (students take one required course for 3 credits) Internship (vetted internship and/or work experience)
The Sport Business and Entertainment Management Program is supported by an advisory board comprised of prominent practitioners in the sport management field and some in academics. Their insights and advice help keep the program relevant in an ever-changing sport and business environment.
•Art Berke, Sports Illustrated, MLB, ABC Sports •Kevin Hallinan, Senior Vice President, Major League Baseball (Retired) •Rich Ensor, Esq., Commissioner, Metro Atlantic Athletic Conference •Joe Favorito, Former VP NY Knicks •Jim Millman, Millsport Founder CEO USA Boxing •Rod Mergardt, MAXPREPS, Professor and former Athletics Director •Barry Hyde, Chief Marketing Officer United States Golf Association •Mitch Hoffman, President & CEO Bobby Valentine Sports Academy •Dr. Annie Clement, Professor, Author, Researcher, Attorney, and Academic Leader •Albie Collins, Retired Executive/Tennis Coach and Ivy League Tennis Legend •Dr. Bernie Kish, Director of Facilities/Lecturer, University of Kansas School of Education, Department of Health, Sport and Exercise Science •Mark Piazza, Senior Vice President, Sports Team Operations, Madison Square Garden •Rick Walls, Executive Director Cincinnati Reds Hall of Fame and Museum •Jerry Cifarelli, President ANC Sports •John Samerjan, Vice President of Public Affairs and Communications, New Jersey Sports and Exposition Authority •Robert A. Correa, Senior Vice President, Programming CBS Sports •Tom McGovern, U.S. Director of Sports Media OMD, OmnicomMedia Group •Mark Jeffers, President, MARSAR Consulting •Shaun May, Director of Public Relations, Brotman, Winter, Fried Communications •Jon Goldman, Managing Partner at Reaching Our Goal •Nikhil Kumar, Alumnus & VP Enrollment Management Mville
Below are some of the partners as part of a growing network of companies and individuals who are involved in the SBM Program:
Jeff Day '10 Foundations Manager Metropolitan Golf Association "Manhattanville's Master of Science in Sport Business Management could provide me with the advantage I was looking for. Mville's program was ideal for me. The location is convenient for commuting purposes, but, more importantly, Mville is located just outside of New York, which is the sports capital of the world. I knew the program could provide me with great networking, internship and career opportunities. My interviewers from the NHL were very impressed that I was enrolled in graduate program. It was encouraging to see how interested they were in the SBM program, the faculty and curriculum. These key components' all from the SBM program - played a major role in securing a six-month, full-time internship at the National Hockey League. The network of Mville SBM alumni and students is very impressive; they work for major sports agencies, leagues, teams, networks, etc. The bottom line is; if you desire to work in sports, Mville can provide you with a major competitive advantage."
Mariana Mastracchio '12 M.S. in Sport Business Management Degree Candidate "I was looking for a grad program and I checked out MBA programs at many schools, but I wasn't happy with their offerings. I checked Mville's website and learned about the MS in Sport Business Management and within moments I fell in love with the program! I feel much more confident that being part of the SBM program will make me a more marketable candidate as I pursue a more satisfying career in the sports industry. If you're looking for a program with top-of-the-line professors that have real world experience in the sports industry, Mville is the place to go."
Bryan Ulrich '09 Jr. Marketing Manager- Global Events & Sponsorship Financial Times "Taking courses with adjunct professors who are established in their fields was a big motivator for me. It really broadens your networks, you know you're going to get professional-level experience and it's great practice for your career. Being part of a new, up-and-coming program is exciting; you really feel like you have a voice in developing ideas and building the program. The hands-on experience was great."
How to Apply to School of Business programs
Graduate Program and Advanced Certificates: Spring, Summer and Fall
Sport Business and Entertainment Management
Graduate International students please see this additional information. (Advanced certificates are not eligible for international admissions).
1. On-Line Application: The School of Business on-line application can be found at the following link: APPLY NOW
2. Personal Essay: In a candid personal essay of 500-750 words, explain:
How and why did you decide to pursue this program
Why the selected academic program is good match for your future goals
What you as a candidate can bring to our classroom
What special skills, leadership abilities, volunteer or other life experience make you a good overall fit for the selected program?
3. Resume: Submit a current resume indicating educational and business experience.
4. Transcripts: Graduate Domestic (All Master of Science and Advanced Certificates) An earned undergraduate degree with a minimum GPA of 3.0* is required. Please send official transcripts from every school attended to date sent directly to the School of Business Admissions Office. Student copies are not acceptable. MSB will consider a slightly lower GPA with significant workplace history.
5. Recommendations: Two letters of recommendations, either academic or professional, from a reference writer who can speak to the candidate’s intellectual capability and ability to handle the rigors of the applicant’s program. Letters can be uploaded via the on-line application. References writers may provide their own letter or you may forward our standard Professional Letter of Recommendation form available on our website if you prefer.
6. Application Fee: Fee waivers are available for attending Open Houses. Please check the website for our next available dates and to RSVP. Please note that paying the application fee must be the last step you complete prior to submitting your application. Visit the Paypal page and click return to MVille Application page to complete the submission. Graduate and Advanced Certificate: $75
7. Health Records: Due at the time of enrollment, Adult students please submit the Health Form with proof of immunization against measles and rubella, in compliance with New York State regulations. This requirement applies to only students born on or after Jan. 1, 1957
8. International Applicants: International students are eligible for Master of Science degrees only because of program and visa requirements. For admissions, if your undergraduate education was conducted at a non-US institution, we will require transcript credentials from either (WES) World of Education Services Inc. (www.WES.org) or a member of (NACES) National Association of Credential Evaluation Services. (www.naces.org/members.html). Please review this list carefully as we cannot accept credentials from organizations not on this list. If your undergraduate education was not conducted in English, we will require a test of English language skills through any of the following sources: TOEFL, IELTS, ITEP. Please note that our minimum IBT TOEFL is 85, IELTS is 7 and ITEP is B2.
9. Optional: GRE, GMAT for graduation applications and SAT & ACT test scores for undergraduate applications are optional and not a required component to determine an admissions decision, however if you wish to submit any testing scores, we are happy to consider them as part of your overall application if you feel it will strengthen your application.
Submit all materials to: Manhattanville School of Business Office of Admissions 2900 Purchase Street -- Reid G5 Purchase, NY 10577
For any questions on the application or submission materials please contact Monika Pottgen, Assistant Director of Recruitment and Admissions at (914) 323-5150 or email@example.com.
Please consult the website or Admissions Department for any deadlines and/or for questions regarding non-matriculated status.