Marketing

Important Information: Coronavirus (COVID-19)
At this time, the College is planning to resume in-person, on-campus instruction, residence life, and student activities as permitted for the Fall 2020 semester. We are exploring various contingencies and measures that will be required to open the campus. Faculty and staff offices will reopen when the state allows as part of the phased reopening. For communications related to College operations and personal issues related to the pandemic, email COVID-19@mville.edu. Visit our dedicated COVID-19 website here for up-to-date resources and communications: https://www.mville.edu/content/covid-19-information-manhattanville-community.

DEGREES

Bachelor of Science

Bachelor of Arts

CAREER IDEAS

Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager, Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Event Planner

PROGRAM ADMINISTRATORS

William C. Perkins, Department Chair

(914) 323-5149
william.perkins@mville.edu

Marketing strategically connects businesses to consumers. The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” In addition to preparing the student for a career in the marketing field in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

Overview Requirements Faculty and Staff

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.

The Department also offers a minor in Marketing available to all Manhattanville undergraduates and a concentration in Marketing, available to Finance and Business Management majors.

Manhattanville College also has the Economic Freedom Institute an enterprise which catalyzes both the popular and scholarly discussion of issues related to economic freedom. Find more information about EFI here.