DEGREE
Bachelor of Science
Master of Science
Dual Bachelor’s/Master’s degrees are a great way to save time and money and also enhance your career opportunities. Receive your Master’s degree in as little as one year. Eligible students take 12 graduate credits which is applied to both the undergraduate and graduate degrees.
As one of the top business schools in Westchester County, Fairfield County and the NYC area, the School of Business serves residential students as well as commuters.
Students must have at least 75 earned credits to be accepted into the program. Candidates need an overall GPA of at least 3.3, have taken coursework to provide a strong foundation of business knowledge, and have at least one recommendation from Manhattanville faculty attesting to the student’s preparedness for graduate level study.
The BS programs of study in Business Management require students to complete three elective courses in an area of concentration. Undergraduate students who are accepted into the dual degree program would fulfill these electives as well as one additional course (which would count toward the degree, but not the major) via 4 of 5 possible graduate level courses in the Marketing Communication Management M.S. program (see below). These courses encompass eight core courses which are required to earn the MS degree in Marketing Communication.
All students in the dual degree program must complete MKMC 5100, MKMC 5101, MKMC 5102 and MSIM 5602 and must also earn a B or better in all MKMC/MGPS coursework to continue in the program and may take no more than one MKMC/MGPS course in the first two semesters of their participation in the program. Students may subsequently take up to two MKMC/MGPS courses per semester.
Courses that are eligible to be counted toward both awards:
MKMC5100 Public Relations Theory & Practice
MKMC5100
Public Relations Theory & Practice
Credits | |
3 |
This course focuses on the critical role that public relations and public relations professionals play as strategic thinkers and business partners in driving organizational strategies and marketing goals. The course provides a structural and practical framework for understanding and effectively employing contemporary public relations, and investigates the challenges of communication and problem-solving across a range of organizations and cross-cultural settings. Trends affecting public relations globally are explored and the integration of marketing and public relations with internal communications is stressed to ensure consistent organizational support and image. Students will engage in critical analysis and discussion of public relations case studies with emphasis on applying course principles in their evaluation. Major topics include, but are not limited to, public relations role in the marketing communications mix, traditional public relations activities, today's public relations activities, proactive public relations techniques, developing and executing a Public Relations Plan, and case studies, best practices and current events. Various learning methods are used in this course, including in-class lectures, readings, discussion of current events in the world economy, and real world case analysis. Upon successful completion of this course students will understand: (a) the role of public relations within an organization's overall marketing and communications effort; (b) how public relations can be a catalyst for business success; (c) how to develop and implement effective public relations campaigns; (d) the importance of measuring public opinion and gauging results, and the methods which can be used; (e) how to use social technologies in public relations planning and execution; and (f) the critical role that public relations plays in both averting a crisis and managing through a crisis.
MKMC5101 Communications Ethics & Regulations
MKMC5101
Communications Ethics & Regulations
Credits | |
3 |
Marketing professionals can, and must improve their ability to make better marketing and business decisions by understanding the legal and the ethical dimensions behind those decisions. By making more informed decisions, legal and ethical missteps can be avoided. This course reviews the main legal problems of the marketer in a context that considers the history and importance of the First Amendment of the U.S. Constitution (how it is interpreted and applied to mass media in the United States, the protection of intellectual property, theories behind regulation of certain media and the U.S. Supreme Court's role as the "court of last resort". This course provides an opportunity to explore the ethical dimensions of human communication with respect to interpersonal, public, and mass communication. It emphasizes normative ethics in communication studies with specific application to personal and professional venues. This course is designed to sharpen students' awareness of key legal principles, legal reasoning, and ethical standards by which actions are judged in the workplace. This course is not designed to transform students into attorneys, paralegals, ethicists or research scholars, but to provide an appreciation of the issues and to provide a paradigm for their analysis. Various learning methods are used in this course, including in-class lectures, readings, discussion of current events, case analysis and discussion, and real world case analysis. By the end of this course, students should be able to (a) discuss issues of media law and ethics critically, including contract law, intellectual property and advertising law, (b) to find and use legal materials, (c) to spot issues of media law and ethics when faced with common situations as a marketer, (d) develop an ethical basis for making marketing decisions, (e) understand the historical, theoretical, legal and societal contexts within which marketing practitioners work.
MKMC5102 Social Media And The Business Imperative
MKMC5102
Social Media and the Business Imperative
Credits | |
3 |
Social Media has played a large part in changing business communications. With the creation of new tools and channels more people are publishing and contributing to online conversations. The mass adoption of social tools has lead to varying types of interactions and the maintenance of online relationships; both personal and commercial. As the traditional online audience has morphed into the content creator, businesses must contend with consumers creating, altering and even enhancing their marketing efforts. This course, in contrast to the tactically-oriented elective corse, explores the strategic implications, challenges and opportunities offered by the world of social media. The objective of this course is for students to learn how varying sets of Social Media tools work together as an integrated system and actively apply these concepts to the their own present and prospective professional circumstances. Through the use of presentations, discussions and dialogues, assigned readings, case studies, and student projects the students explore implications of Social Media and integration of the knowledge and skills around Social Media to apply them in a business setting. Upon successfully completing this course, students will be able to integrate their understanding of Social Media and its respective dimensions in business marketing challenges and will have mastered the pervasive impact that Social Media has on business marketing.
MKMC5602 Global Marketing Strategies
MKMC5602
Global Marketing Strategies
Credits | |
3 |
This course is designed to help students develop the knowledge and skills necessary to create global marketing strategies that provide competitive advantage. The aim is to combine the development of a conceptual framework with real life current examples of global marketing practices across a variety of industries. Students will gain an understanding of specific concepts, consideration and strategies that must be skillfully applied in conjunction with universal marketing fundamentals to ensure success in global markets. The course is practical, hands-on, and applied, thus allowing students to analyze and plan global marketing strategies. Extensive use of cases presents a challenging and real-life environment in which to apply and hone decision-making skills. Topics include: Global marketing environment, including social, cultural, legal and regulatory; Competitive dynamics, including how to understand, anticipate and effectively respond to competitive threats; Global market entry strategies, including strategic alliances, licensing, joint ventures; Product, brand and pricing decision sets; Global marketing communications; Leading a global markeitng effort. Upon successful completion of the course, students will have (a) enhanced their knowledge and skills to understand and apply the frameworks, concepts, and methods used in the development of effective global marketing strategies, (b) gained practical experience in the application of processes used to develop market strategy, (c) discussed and debated internal and external barriers to strategy implementation, as well as approaches to overcoming these barriers, and (d) explored commonalities and differences across countries and cultures.
MKMC5605 Consumer Behavior
MKMC5605
Consumer Behavior
Credits | |
3 |
Business success begins with understanding what consumers want and need, and ends with consumer satisfaction, so a clear understanding of consumer behavior is essential to successful marketing. This course examines the basic concepts of consumer psychology and the application of those important concepts to marketing decisions. The goal of this course is to introduce students to these important concepts, review conceptual models and empirical research in consumer behavior, and focus on the factors that drive the consumer decision-making processes. In this way, students will understand how marketing strategies and tactics can affect those processes. The course explores consumer characteristics, the influences of perceptions and attitudes on consumer choice, and the influence of culture, family and unique situations on consumer behavior. Topics covered include the formation of attitudes, the role of self-image in consumer behavior, understanding emotions and how they affect decision making, decision processes, social and cultural influences, information processing and ethical issues. The course is built on a lecture and discussion format, and is supplemented by readings, discussion of current events and real world case analysis. Upon successful completion of this course, students will (a) understand the basic drivers of consumer behavior, (b) be able to produce a thorough understanding of consumer decision processes and how this can be harnessed to create effective marketing strategies, (c) anticipate consumer reactions to marketing tactics and understand how to enhance the effectiveness of marketing tactics, and (d) understand the relevance to market segmentation, product positioning, product development and promotion.
How to Apply to School of Business programs
Starting terms:
APPEAL Adult Undergraduate Accelerated Degrees: Fall 1, Fall 2, Spring 1, Spring 2, Summer 1 and Summer 2
All Applicants:
1. On-Line Application: The School of Business on-line application can be found at the following link: APPLY NOW
2. Personal Essay: In a candid personal essay of 500-750 words, explain:
- How and why did you decide to pursue this program
- Why the selected academic program is good match for your future goals
- What you as a candidate can bring to our classroom
- What special skills, leadership abilities, volunteer or other life experience make you a good overall fit for the selected program?
3. Resume: Submit a current resume indicating educational and business experience.
4. Transcripts: APPEAL-ADULT Undergraduate Accelerated: Please send official transcripts from all previously attended post-secondary institutions. If you have not attended a post-secondary institution, submit an official high school transcript or proof of completion of high school, or Graduate Equivalency Degree (GED). Student copies are not acceptable. See below for the address.
5. Recommendations: Two letters of recommendations, either academic or professional, from a reference writer who can speak to the candidate’s intellectual capability and ability to handle the rigors of the applicant’s program. Letters can be uploaded via the on-line application. References writers may provide their own letter or you may forward our standard Professional Letter of Recommendation form available on our website if you prefer.
6. Application Fee: Fee waivers are available for attending Open House events. Please check the website for our next available date. APPEAL- Adult Undergraduate Accelerated: $50.00
7. Health Records: Due at the time of enrollment, Adult students please submit a Health Form with proof of immunization against measles and rubella, in compliance with New York State regulations. This requirement applies to only students born on or after Jan. 1, 1957
8. International Applicants: International students are eligible for Master of Science degrees only because of program and visa requirements. For admissions, if your undergraduate education was conducted at a non-US institution, we will require transcript credentials from either (WES) World of Education Services Inc. (www.WES.org) or a member of (NACES) National Association of Credential Evaluation Services. (www.naces.org/members.html). Please review this list carefully as we cannot accept credentials from organizations not on this list. If your undergraduate education was not conducted in English, we will require a test of English language skills through any of the following sources: TOEFL, IELTS, ITEP. Please note that our minimum IBT TOEFL is 85, IELTS is 7 and ITEP is B2.
9. Optional: GRE, GMAT, SAT & ACT testing is an optional admissions requirement and not a required element, however if you wish to submit any testing scores, we are happy to consider them as part of your overall application if you feel it will strengthen your application.
Submit all materials to:
Manhattanville School of Business
Office of Admissions
2900 Purchase Street -- Reid G5
Purchase, NY 10577
For any questions on the application or submission materials please contact Monika Pottgen, Assistant Director of Recruitment and Admissions at (914) 323-5150 or business@mville.edu.
Please consult the website or Admissions Department for any deadlines and/or for questions regarding non-matriculated status.
School of Business - Office of Admissions
914-323-5150
business@mville.edu
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