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Virtual Internship Example Projects
If your office would like to create, an internship position with high-level responsibilities that can be tied to academic learning objectives that support classroom theories (ie. marketing communications, research, business operations), please contact Dora Moreira at dora.moreira@mville.edu.
Example Projects:
Social Media Content Calendar
Maintaining a presence on social media is crucial for departments of all sizes. Not only does social media allow you to share your message easily, it also allows you to interact directly with potential customers.
The internship candidate you select will create a social media content calendar for your organization with two posts per day for the next month. The posts your Career Launcher makes will be a mix of thought leadership, informational, and promotional content.
Data Clean-Up
Whether your marketing team just came back from an event, sales need updated mailing addresses, or your exec team isn't confident in the data for reporting purposes, we all could use an extra hand when it comes to data clean-up. Get help from students to review, update, and correct your database records while you move on to more pressing tasks.
The internship candidate you select will review the data provided and make updates as directed. Whether you need data aggregated or filtered, contact records merged and de-duped, or data cleansed and appended, you'll receive a reviewed and corrected version of data from a highly motivated intern.
Diversity Best Practices
Intern will assist in the development of a diversity best practices manual. Identify between 10 and 20 thoughtful articles that highlight the importance of diversity in organizations, best practices, and challenges when best practices are not implemented. Summarize key points across the articles in a single document.
Things to consider:
- Quantity of articles
- Key areas of focus
- Industry-specific considerations
- A specific requirement for the summary
Extracting Insights from Data
Provide the intern with a set of data that you would like to review and manipulate. After reviewing the data set, the intern will then provide a summary of actionable insights you have extracted, which we could use to guide our strategy.
Things to consider:
- Definition of the target industry
- Level of information to provide
SWOT Analysis
Interns will prepare a SWOT analysis for three companies/institutions/organizations in a specific market/industry. This should include the use of public data on these companies and industry research.
Things to consider:
- Industry v. specific companies, institutions, or organization
Social Media Engagement Feedback
Interns will review postings on Twitter, Facebook, and other social media sites that tag or reference your department. Prepare a report summarizing this information, including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.
Things to consider:
- Which social media sites
- Particular areas of focus or concern
- Provision of a matrix of key items or words
- Timing of postings (i.e. were that changes associated with specific events)
NISM Certified Projects
When you need social media support but aren't sure where to start, look to the experts from the National Institute for Social Media. These pre-defined projects help to accomplish strategic initiatives for using social at your department and can be completed by highly motivated college students and recent grads.
Competitive Retargeting
Interns can assist in visiting the websites of five competitors (names to be provided by internship supervisor) and take specific actions, including visiting a set number of pages and requesting additional information (specifics to be provided by internship supervisor). Following this, conduct specific Google and Bing keyword searchers and visit specific industry sites and capture what advertising has been presented to you.
Things to consider:
- Targeted competitors
- Mix of retargeting sites (e.g. search, social media, industry sites, etc.)
- Level of information to be provided by the talent
- Deliverable (e.g. screenshots, document, etc.)
User Experience Testing
Conduct comprehensive UX testing on our site and provide feedback and suggestions on how you would make improvements. Additionally, you may be asked to recruit a few other folks to provide feedback as well.
Things to consider:
- Information to capture
- Specific use cases
Vendor Research
Research at least 5-10 products based on specific criteria (to be provided by site supervisor). Once identified, create a grid comparing the specific offerings of each vendor and make recommendations on which vendor would be best to work with.
Things to consider:
- Number of vendors
- Areas for comparison
- Basis of comparison (e.g. price, speed, etc.)
Connecting to an API
Develop an API script that will interface and pull information from a site. We will provide you the site we want to interface with as well as the specific information we would like pulled.
Things to consider:
- Information to be pulled
- A site to collect information from