Small Business Startup: The Basics
Date: April 14 (Saturday)
Time: 9:00 am to 1:00 pm
Instructor: Stephanie Kloos Donoghue
Manhattanville College community and alumni please enter your coupon discount code when you checkout.
This dynamic, interactive workshop explores various factors in small business startup including researching your market, finding/retaining customers, building a team, low-budget marketing, and structuring your business for profitability and growth. Whether you’re starting a business on your own or with others, this workshop can provide valuable tools, insights and strategies that have proven to be successful.
Upon successfully completing this workshop, students will be better able to:
- Determine the feasibility of a small business concept.
- Write a business plan and learn how to use it.
- Formulate a team of advisors.
- Find customers and build a customer base.
- Recognize competition and use it to your business’ advantage.
- Find and use low-cost resources for starting and building your business.
- Avoid the top mistakes of small business startups.
Prospective or new small business owners; students and alumni joining or starting a small business; new franchisees; and seasoned entrepreneurs whose businesses could benefit from new ideas, a change in direction or a new service or product line.
About the Instructor
Stephanie Kloos Donoghue is president of S. Kloos Communications (SKC), a communications firm focused on small business and health care marketing in Ardsley, New York. Stephanie has taught Small Business Management at Pace University's Lubin School of Business for more than 20 years and has also taught Venture Initiation and Entrepreneurship. She has presented programs nationally on various aspects of small business startup, including stints with the U.S. Small Business Administration's SCORE program and The Entrepreneurial Center, Inc. Stephanie consults with prospective entrepreneurs and small business owners on startup, growth and strategic decision-making to build their bottom lines.
As a successful entrepreneur, Stephanie (class of '82) puts her Manhattanville education to use every day - and she's giving back in many ways. She has served on the President’s Advisory Council (PAC) for about two years, has participated on panels with the Center for Career Development, and was recently appointed to the Women’s Leadership Institute Advisory Council. With her business perspective, Stephanie feels it is important for Manhattanville to offer programming with wide community appeal. Learn more about SKC’s services at www.skloos.com.