Grow Your Business Using LinkedIn
Date: April 28 (Saturday)
Time: 9:00 am to 1:00 pm
Instructor: Sandra Long
Manhattanville College community and alumni please enter your coupon discount code when you checkout.
Learn how to leverage your business building opportunities using LinkedIn. Today's savvy LinkedIn users are impressing referral sources, building a brand, becoming thought leaders, and finding and engaging with prospects. Learn the business building capabilities from LinkedIn's free and premium platforms. This program includes a "hands-on" element to accelerate learning.
Upon completing this workshop participants will be better able to:
- Communicate their Brand using their personal profile and the company page
- Build a valuable strategic network
- Use these key LinkedIn tools and options:
- Search techniques and referral strategies for prospecting
- LinkedIn Content and Thought Leadership capabilities
- Advanced LinkedIn options for sales, recruiting, and advertising
Prospective or new small business owners; students and alumni joining or starting a small business; new franchisees; and seasoned entrepreneurs whose businesses could benefit from using the LinkedIn Platform to grow their business.
About the Instructor
Sandra Long elevates LinkedIn, personal branding, networking, social selling, and social recruiting to an entirely new level for her audiences, clients, and readers. Her approach resonates with individuals and organizations that believe in building real relationships and authentic brands.
In 2016, Sandra wrote the best-selling book LinkedIn for Personal Branding: The Ultimate Guide. She also blogs for Workology and LinkedIn. Sandra speaks at corporations, universities, conferences, as well as for industry associations. She was recently selected to teach two Social Media courses for Rutgers University Business School Executive Education.
Sandra is the President of Post Road Consulting LLC in Westport and Stamford, CT. The company's clients include sales teams, corporate C-Level executives, HR teams, Universities, and recruiters. Sandra is a graduate of the University of Rochester. She is also a board member of the Southern CT Chapter of the Association of Talent Development. (ATD). www.postroadconsulting.com.