Internship: Publicity Intern – Atlantic Records
Major: Dance & Theatre Minor: Communications
Activities: Hip-hop Music Director & DJ- WMVL Radio, Officer & Choreographer- Minds in Motion
On the Job
My supervisor was a Publicity Assistant and she was in charge of the artists so the workload was huge. Everyday I looked through magazines and newspaper articles in the NY Times, NY Post, Cosmopolitan, Billboard Magazine- the list goes on. I located and marked pages that mentioned artists from our record label. I also google searched pick-ups of articles pertaining to an artist signed to the label. All of this information was used to create artist Press Kits. I also assisted during publicity events for new artists by working ticketing events for the private listening parties. One of the best parts about the internship was that music was playing all of the time and I got to hear new music before it was out.
Marketing Madness was a requirement for interns at Atlantic Records. Before I left I had to work with a team to create a marketing plan for an up and coming artist. My team worked on a plan for a hip-hop artist and the experience was invaluable.
Reading was a big part of my job and I was expected to keep up with the current happenings within the industry as well as artists that were both signed and not signed to the Atlantic label. Because of all of the required reading I learned about specific music magazines and blogs that I didn't know existed before. I feel more solid about my experience and I think I would have been lost if I didn't have this internship, it gave me so much industry experience.
Networking is Important!
Even though I interned for a specific department I was able to meet people in a number of different departments as well. Because of this I learned so much about various departments within Atlantic Records and made several new connections. I even had the opportunity to meet new artists.
Choose Your Classes Wisely
My minor was Communications (Comm) and my classes gave me an idea about the Advertising and PR industries. I had no idea what I was doing on my first day, however I realized I knew more than I thought I did because of my Comm classes.