What does it mean to be a Valiant? According to the diverse group of students, alumni, faculty, staff, and administrators featured in Manhattanville College’s new media campaign, it means quite a lot.
Every member of the Manhattanville community has a unique story to tell. The “I am a Valiant” campaign features dozens of Valiants, past and present, sharing their stories. Conceived by Nikhil Kumar, Vice President of Enrollment Management, the campaign consists of a series of black and white photographs, each featuring a different member of the Manhattanville community, each accompanied by a quotation from its subject about what it means to be a Valiant.
“We asked participants to share a brief quote about how Manhattanville has helped shape their lives, and also how it has positively impacted various members of ourcommunity,” Kumar said. “This is truly a testament to the tremendous sense of pride we feel and the commitment we make to each other and to our mission as a whole.”
Kumar wanted to create a space where Valiants could be seen and heard. He assembled a team that included Professor Jim Frank, Professor Brian Snee, Senior Class Vice-President Vidamarie Vargas ’13, and Tun Aung, Director of Brand Management. Together, the team created a campaign that captures the many faces and shares the many voices of Manhattanville.
The photographs are both a record of and testament to Manhattanville’s tremendous diversity. Over 70 profiles are featured the first phase of the campaign, with subsequent phases will include as many Valiants as possible. Manhattanville has alwayscelebrated its sense of community, and this campaign – featuring diverse personalities, from students from across the world, to alumni engaged in a wide range of careers – gives that community a face and a voice.
It also allows for the building of personal connections between prospective students and current students, current students and alumni, alumni and faculty, and countless other permutations of effective lifelong networks.
“The campaign puts a face to the College, and humanizes Manhattanville as a whole,” Kumar said.
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