Manhattanville Reid Castle In the Spring

Undergraduate Degree In Marketing Available This Fall At Manhattanville College
Tuesday, 17 September 2013 10:18

Purchase, NY July 5, 2013 -- Manhattanville College will offer a new undergraduate Marketing degree program beginning in the fall semester, 2013.  “The program will provide core knowledge of theory, concepts and principles, as well as the methods and application of effective marketing techniques to prepare each student for a career in the marketing field,” said Willliam C. Perkins, Ph.D, chair, Department of Economics, Finance and Management.

Students in the Marketing program will examine the flow of goods and services from the producer to the consumer.  They will explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.  The Marketing program is also an excellent background for graduate studies and professional certifications.

It is strongly recommended that students majoring in Marketing take at least one credit-bearing internship during the junior or senior year.

About Manhattanville College:

Manhattanville College (www.manhattanville.edu) is an independent, co-educational liberal arts institution dedicated to academic excellence and social and civic action. Manhattanville prepares students to be ethical and socially responsible leaders in a global community. Located just 30 minutes from New York City, Manhattanville serves 1,700 undergraduate students and 1,000 graduate students from more than 50 countries and 30 states. Founded in 1841, the College offers more than 50 undergraduate areas of study in the arts and sciences, and offers graduate programs in Education, Business, Creative Writing, as well as Continuing and Executive Education programs.