Manhattanville Reid Castle In the Spring

Robust Growth Of Sports Business Degree Programs: Manhattanville College Triples Size
Thursday, 18 July 2013 13:47

Unique Faculty of Sports Industry Leaders Drives Success

Purchase, NY February 25, 2013 -- As global sports has ballooned into a $450 billion industry, sports business management programs on college campuses in the United States have burgeoned as well, growing from 220 to over 400 in the past five years.


Exemplifying this growth trend is Manhattanville College in Purchase, NY, which offers a Master of Science degree in Sports Business Management (SBM). The program has tripled in size in the past seven years, growing from 40 students when it began in 2006, to 120 students today. It is now the largest and fastest growing advanced degree sports management program in Metro New York – and is planning a five-year combined bachelor's and master's degree program.

"There has been no recession in the sports industry," said David Torromeo, director of the SBM master's program. "Growth has been driven by ticket sales, media rights, sponsorships, merchandising and fantasy games. To meet the business needs of the expanding industry, we offer a novel academic curriculum taught by sports industry leaders, unparalleled networking opportunities through internships in some of the world's most dynamic corporations, and an annual career fair that draws 300-400 people."

Star-Power Adjunct Professors and Lecturers

One of Manhattanville's strengths is geographic. Its campus lies at the epi-center of the sports management corporate world in the United States, a land corridor that stretches from Manhattan to Fairfield County in Connecticut.

Its location reinforces the school's unique, hands-on teaching philosophy. Manhattanville SBM does not use traditional faculty. Instead, the SBM program has two dozen adjunct professors, all active senior sports executives, who work and live near-by. This close proximity makes for an easy commute for professors, and the students get to rub elbows with world-class executives and learn about how they attained success.

Adjunct professors include such notables as Gene Doris, athletic director at nearby Fairfield University; Barry Wilner, the Associated Press sports writer, and Vince Gennaro, the president of the Society for American Baseball Research (SABR). Manhattanville also draws literally hundreds of star-power guest lecturers such as the former president of HBO Sports, Ross Greenburg, and the former president of ESPN, George Bodenheimer. They also live nearby to the Purchase, NY campus.

Coveted Internships

Being 30 miles from New York City makes Manhattanville's internship program the envy of many of its peers. The SBM program has in just seven years cultivated partnerships with dozens of national organizations; and students are regularly placed in sports associations (US Tennis Association, Major League Baseball), with professional teams (New York Jets, New York Mets, New York Knicks, NY Yankees) at international marketing agencies (Octagon Sports and ANC Sports) and with media organizations (ESPN, MSG Network).

While internships are encouraged at most competing sports business management programs, they are required at Manhattanville. Many of these internships lead to jobs after graduation. In fact, 80 percent of the graduates find work in the sports industry.

Sports Ethics Institute and Sports Analytics Center

As the sports program has grown, Director Torromeo has extended its reach beyond credit bearing classes and has established a Center for Ethics in Sports, which holds panel discussions on ethics issues that are alarmingly relevant today; and he has established a Sports Analytics Institute. Heading up the Institute, and teaching the business of baseball at Manhattanville, is Vince Gennaro, president of SABR.

Students Come from Wide Range of Backgrounds

Students seeking master's' degrees in sports business management come from diverse backgrounds. Currently, 30 percent of the students at Manhattanville are in the industry, 30 percent are career changers and 40 percent have recently graduated from an undergraduate college or university, and hail from cities and towns across the United States.

About Manhattanville College:

Manhattanville College ( is an independent, co-educational liberal arts institution dedicated to academic excellence and social and civic action. Manhattanville prepares students to be ethical and socially responsible leaders in a global community. Located just 30 minutes from New York City, Manhattanville serves 1,700 undergraduate students and 1,000 graduate students from more than 50 countries and 30 states. Founded in 1841, the College offers more than 50 undergraduate areas of study in the arts and sciences, and offers graduate programs in Education, Business, Creative Writing, and Liberal Studies, as well as Continuing and Executive Education programs.