MSMC 5001 Integrated Marketing Communications Techniques - 1
Mark Misercola is a communications strategist who has worked for some of the nation's leading firms and senior executives. He specializes in connecting organizational goals and objectives with communications strategies, making communications a strategic revenue driver and competitive differentiator in the marketplace. A former speechwriter, Mr. Misercola has written for senior executives at Deutsche Bank, Deloitte, PricewaterhouseCoopers, Avon, IBM, NYNEX, Union Carbide and PepsiCo. He currently serves as Senior Vice President of CIO Communications at Lehman Brothers in New York. Mr. Misercola has also been teaching in higher education for a number of years.
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