Faculty And Staff Banner

Part-Time Faculty - Part-Time Instructor for Public Relations Theory and Practice Course
Article Index
Part-Time Faculty
Part-Time Instructor for Public Relations Theory and Practice Course
Adjunct Instructor - MSBL 5602 Leveraging Info Technology for a Competitive Advantage
Psychology Adjunct Instructors
Sports Business Management
All Pages

October 10, 2014

Position: Part-Time Faculty for teaching a Public Relations Theory and Practice course

Department: School of Business

The School of Business at Manhattanville College seeks an adjunct professor to teach Public Relations Theory and Practice (MKMC 5100) in the graduate business program.

Courses meet on weekends: a full Saturday and half Sunday, one weekend per month for three months.

This course is being offered in the winter with a schedule to meet for three weekends, one each in December, January and February.


  • Candidates must have a Master's degree in a business related subject.
  • Significant business experience in public relations management.
  • Teaching experience preferred.Course Description:

This course focuses on the critical role that public relations and public relations professionals play as strategic thinkers and business partners in driving organizational strategies and marketing goals. The course provides a structural and practical framework for understanding and effectively employing contemporary public relations, and investigates the challenges of communication and problem-solving across a range of organizations and cross-cultural settings. Trends affecting public relations globally are explored and the integration of marketing and public relations with internal communications is stressed to ensure consistent organizational support and image. Students will engage in critical analysis and discussion of public relations case studies with emphasis on applying course principles in their evaluation. Major topics include, but are not limited to, public relations role in the marketing communications mix, traditional public relations activities, today's public relations activities, proactive public relations techniques, developing and executing a Public Relations Plan, and case studies, best practices and current events. Various learning methods are used in this course, including in-class lectures, readings, discussion of current events in the world economy, and real world case analysis. Upon successful completion of this course students will understand: (a) the role of public relations within an organization's overall marketing and communications effort; (b) how public relations can be a catalyst for business success; (c) how to develop and implement effective public relations campaigns; (d) the importance of measuring public opinion and gauging results, and the methods which can be used; (e) how to use social technologies in public relations planning and execution; and (f) the critical role that public relations plays in both averting a crisis and managing through a crisis.

For consideration, send cover letter and resume to humanresources@mville.edu.