This program is no longer accepting new students. For our current offering, please see the new Marketing Communication Management.

CORE REQUIRED COURSES
(Eight courses required, 24 credits)

• MSMC 5001 Integrated Marketing Communications Techniques-1
• MSMC 5002 Strategy and Communications
• MSMC 5006 Applying Integrated Marketing Communications Techniques-2
• MSMC 5014 Communications Ethics and Law
• MSMC 5021 Marketing Research as a CommunicationTool
• MSCI 5006 Managerial Finance
• MSCI 5010 Writing/Research Techniques and OralPresentations
• MSCI 5028 Communications and Effective Leadership

FINAL INTEGRATIVE PROJECT
(One course required, 3 credits)

• MSCI 5099 Final Project

ELECTIVE COURSES
(Three courses required, 9 credits)

• MSCI 5003 Leading Change
• MSMC 5005 Delivering the Message
• MSMC 5008 Advertising, Sales Promotion, and Publicity Management
• MSMC 5009 Financial and Investor Relations
• MSMC 5012 Marketing Strategies in Public Relations
• MSMC 5013 Gaining Commitment: Communicating Internally
• MSMC 5019 Managing the Communications Function
• MSMC 5024 Trends In Integrated Marketing Communications
• MSCI 5026 Issues Management
• MSCI 5032 Consumer Behavior