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Curriculum

The newly designed curriculum in the MS in Marketing Communication Management has seven required Core Courses including a  Capstone (Final Project) and a choice of five Elective Courses.

REQUIRED CORE COURSES
(Students take all seven courses)

  • Business Strategy
  • Communicating Effectively
  • Public Relations Theory and Practice
  • Creating Customer Value Through Marketing
  • Communication Ethics and Regulations
  • Social Media and the Business Imperative
  • Final Project

ELECTIVE COURSES
(Students choose five courses)

  • Consumer Behavior
  • Brand Management
  • Global Marketing Strategies
  • Leading Effectively and Ethically
  • Reputation Management
  • Social Media Technologies
  • Corporate Communication
  • Project Management
  • Generating Growth and Innovation
  • Special Topics in Marketing Communication Management