The newly designed curriculum in the MS in Marketing Communication Management has seven required Core Courses including a  Capstone (Final Project) and a choice of five Elective Courses.

REQUIRED CORE COURSES
(Students take all seven courses)

• Business Strategy
• Communicating Effectively
• Public Relations Theory and Practice
• Creating Customer Value Through Marketing
• Communication Ethics and Regulations
• Social Media and the Business Imperative
• Final Project

ELECTIVE COURSES
(Students choose five courses)

• Consumer Behavior
• Brand Management
• Global Marketing Strategies
• Issues Management
• Reputation Management
• Social Media Technologies
• Project Management
• Generating Growth and Innovation
• Special Topics in Marketing Communication Management