MSMC 5001 Integrated Marketing Communications Techniques - 1
Mark Misercola is a communications strategist who has worked for some of the nation's leading firms and senior executives. He specializes in connecting organizational goals and objectives with communications strategies, making communications a strategic revenue driver and competitive differentiator in the marketplace. A former speechwriter, Mr. Misercola has written for senior executives at Deutsche Bank, Deloitte, PricewaterhouseCoopers, Avon, IBM, NYNEX, Union Carbide and PepsiCo. He currently serves as Senior Vice President of CIO Communications at Lehman Brothers in New York. Mr. Misercola has also been teaching in higher education for a number of years.
Manhattanville College is located in Purchase, New York on a beautiful 100-acre suburban campus, 10 minutes from downtown White Plains and just 30 miles from New York City. It has an amazingly diverse mix of students from more than 30 states and 50 countries. The College has 1,700 undergraduates and 1,000 graduate students.
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